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Zakey Industries, was formed in 1980. This was a unique partnership between two leading Arab entrepreneurial families and Tetra-Pak. Tetra-Pak provided the manufacturing unit, technical support and packaging technology. Zakey Industries provided the investment and the local market knowledge and influence.

A site was chosen for the manufacturing and distribution facilities in a well-located industrial area in the east of Amman. This provided a large site with the ability to easily expand and to distribute the juices effectively. After the first years trading, Zakey Industires had sales of over 350,000 USD. Zakey Industires grew rapidly at average annual growth rate of 30% over the first ten years.

Zakey Industries has consistently invested heavily in an ongoing program of development of its manufacturing capabilities by adding newer, more advanced units with higher production capacity and replacing the older manufacturing units. Full automation allows the efficient manufacture and supply of shelf ready packaging and high quality ranges. From the humble initial single unit, today Zakey Industries has eight modern fully automatic lines with production capacity of over 55,000 one-litre cartons per hour! The sales in 2002 had nearly reached 10,000,000 USD. Zakey Industires sold over 18 million litres of juices in 2003. This is equivalent to every person in Jordan drinking nearly four litres of juice produced by Zakey Indutires.

Zakey Industires is the market leader in Jordan. It sells three times more juice beverages than its nearest competitor. In the single serving juice segment, Zakey Industires has 49% of the market. This is again three times larger than its nearest rival.

Zakey Industires has and is playing the major role in shaping the habit and culture of juice and beverage consumption in Jordan. Through extensive research and analysis on the needs and demands of our customers Zakey Industires has developed a local brand loyalty that is unrivalled. The brand names have become household names in Jordan with over 90% brand awareness. Brands like Fruitolu, Mounesh, Bonanza and Zakey are the brands of choice in the market.

 
 

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